StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Inner Mongolia Franchise Hotel Industry - Dissertation Example

Cite this document
Summary
According to the paper 'Inner Mongolia Franchise Hotel Industry', with the aim to ascertain the status of the franchised hotels in the Inner Mongolia mainland market, interviews were conducted at six different hotels. The interviewees ranged from sales and marketing representatives to the General Managers of hotels…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Inner Mongolia Franchise Hotel Industry
Read Text Preview

Extract of sample "Inner Mongolia Franchise Hotel Industry"

Download file to see previous pages

Super8
This is a part of the chain hotel with 136 rooms in Inner Mongolia. Three employees from different managerial levels could be interviewed. The headquarters is in charge of the hotel management while daily operations rest with the manager appointed by the headquarters. They are positioned as a high-class hotel and cater to the segment that has a relatively high taste for accommodation, according to the AGM but the FOM and the cashier believe that they are positioned in the industry as a hotel that caters to price-sensitive customers.

The AGM and the FOM consider their neighbors as their main competitors but the cashier considers hotels with similar price structures to be the main competitors. Hailiang Hotel Only the Sales Manager from this hotel could be interviewed. They have 660 rooms and the franchisee requires room space and room number. Their main competitors are the hotels that belong to the same star category. They are positioned as a hotel with interests in group and business segments. They are in the Group accommodation franchise model.

Haixia Hotel
This independent 110 room hotel does not belong to any chain and is an independent hotel with the voluntary chain franchise model. The General Manager, who was interviewed at this hotel, claims that they have no competitors. They maintain excellent relationships with other hotels in the area as they share market information and business groups. The GM declined to answer how they have positioned themselves in the sector. Hua Chen Hotel Hua Chen is a part of the regular chain with 149 rooms and 3 restaurants having a total of 550 sites.

Their competitors are those that belong to the same category. They have positioned themselves as a 4-star hotel focusing on the mining business customers. Iron Bull Hotel The Sales Manager of the Iron Bull Hotel with 268 rooms considers Erdos holiday hotel and Erdos Dong Shi Days Inn as their main competitors. They follow the regular chain model and consider themselves as an upscale hotel in Erdos. Phoenix Hotel Two marketing representatives and one sales representative from this hotel were interviewed.

They have 280 rooms and the franchisee has no requirements. Their main competitors include Inner Mongolia Hotel, Jinjiang hotel, Shangri-la hotel, holiday hotel, and Kingdom hotel. They focus on the upscale independent business traveler. They are a part of the regular chain of the Air China Group and they target the business and conference groups as their primary target and the tourists as the second target segment. The franchised hotels follow a certain strategy based on various factors. The responses of the interview have been categorized under different headings to evaluate the success of the franchised models.

Factor for success
The interviews were open-ended which revealed several factors, opinions, and perspectives. Thus, to the question on which were the factors they considered as critical to the success of the franchised operations, different hotels came up with different perspectives. The factors ranged from location, pricing, service, clean environment to overall management and training of employees. Some also pointed out the relationship between the travel agents and the local government is critical to the success. 

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Discussion on the Current situation of Inner Mongolia franchise hotel Dissertation”, n.d.)
Retrieved from https://studentshare.org/other/1425648-discussion-on-the-current-situation-of-inner
(Discussion on the Current Situation of Inner Mongolia Franchise Hotel Dissertation)
https://studentshare.org/other/1425648-discussion-on-the-current-situation-of-inner.
“Discussion on the Current Situation of Inner Mongolia Franchise Hotel Dissertation”, n.d. https://studentshare.org/other/1425648-discussion-on-the-current-situation-of-inner.
  • Cited: 0 times

CHECK THESE SAMPLES OF Inner Mongolia Franchise Hotel Industry

Have I Got a Franchise for You

This paper 'Have I Got a franchise for You?... A franchise is a business where the owners or the franchisers sell their business rights to third parties called franchisees.... While investing in a franchise, the franchisee is required first to pay a fee to acquire the rights to the business, training and equipment required for that franchise.... The franchiser will direct the franchisee on the way to open another replica franchise but will not have such rights or powers as would have had had he opened his own business....
8 Pages (2000 words) Term Paper

Franchise Feasability Study

This report is undertaken to study the feasibility of Garuva restaurant expanding its operations to the cities of Sydney and Melbourne under a franchise agreement.... Despite limitations in sourcing elaborate details of financial participation and business ethics, a wider perspective of how and why a franchise may help expand an existing organisation's horizons is dealt with herein.... What is a franchise, and how does it work?... franchise is a business arrangement undertaken between two parties for the purpose of marketing a product or service....
19 Pages (4750 words) Essay

Mongolian History

The paper "Mongolian History" discusses mongolia, a vast, sparsely populated country in Central Asia.... mongolia consists of three major topographic zones.... The central part of mongolia has the Khangai Mountains, with peaks rising to heights of 3,700 to 4,025 meters (12,000 to 13,200 feet).... The Khentii Mountain range is in northeastern mongolia and extends into Siberia.... mongolia lies on a continental divide....
27 Pages (6750 words) Research Paper

How a Franchisor can Enhance Franchisee Satisfaction

There are some sectors that have been highly competitive in the franchise business, for instance, the food industry.... The franchise business system is a very attractive business for both small and medium enterprises (SMEs).... Franchisees always have expectations of franchisors in the franchise relationship: a high level of independence, support with selection of a distribution point and designing of the distribution point, high standards of potential revenue, training sessions, product and market information, advertising, operational support, and promotional support, support in order to obtain finance, as well as systems for bookkeeping....
9 Pages (2250 words) Coursework

Mongol People - Kublai Khan

Most of the grammar books, dictionaries and translated history books about mongolia were done by the Mongol people themselves (Newworldencyclopedia.... Kublai Khan was born in the year 1912 in mongolia in the country of china.... In the research paper 'Mongol People' the author analyzes the social structure of the Mongolians, which is divided into different hierarchies that are family, tribes, and clans....
4 Pages (1000 words) Essay

The Mongolians and the Mongol Empire

His real name was Temuchin but he gained this title when he became victorious in successive wars and finally dominated mongolia in the year 1206.... In fact, without Genghis Khan, there would not have been a mongolia.... What fascinates historians is the phenomenon that though the Mongols are a nomadic tribe of the inner Asian steppes, yet they rose to become the masters of an enormous and dynamic empire....
11 Pages (2750 words) Coursework

Mongols Military Traditions

1The region was a high plateau, covered with grass, which was sufficient for their herd's grazing and associated with the successive emergence of ancient mongolia tribesmen, to attack their sedentary neighbors.... This report "Mongols Military Traditions" discusses the Mongolian power that can be traced back from the 5th century and stretches along to the 16th century at its empire's decline, having been able to conquer numerous lands and their armies to add them as part of their territory....
10 Pages (2500 words) Report

Cultural Analysis of Mongolia

Moreover, Mongolian was basically employed in inner mongolia Autonomous Region, Gansu province, Qinghai Province, Jilin Province and Heilongjiang Province (Zhijuan, and Yinghui Feng 9).... The paper "Cultural Analysis of mongolia" is a good example of a culture case study.... The paper "Cultural Analysis of mongolia" is a good example of a culture case study.... The paper "Cultural Analysis of mongolia" is a good example of a culture case study....
9 Pages (2250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us